Robin Chase is the founder of Zipcar, the largest car sharing company in the world, which provides innovative rental car service to customers. Today, it has more than ten thousand vehicles in 27 markets. Robin Chase is also the founder of Buzzcar, a peer-to-peer car rental service, which provides service in order to gather the car-owners and the drivers in the car sharing market.
Later, Robin Chase developed GoLoco, which is an online ride sharing community. It combines online carpooling as well as social networking in order to reduce the customer’s cost and emphasis on trip more efficiency. The concepts of GoLoco and Zipcar are totally different with each other. GoLoco emphasizes on ride sharing service whereas Zipcar provides car rental service to customers in a simple way. However, the start-up of GoLoco did not as successful as Zipcar as there is no appetite for ride sharing service in United States.
Robin Chase said that she made a big mistake when GoLoco is launched. She did not take customers’ wants and needs into consideration, where website was built first and customers were being asked about it later. A lot of money was spent on the website development and they just ignored the customers’ wants.
In the end, Robin Chase learned that it is important to meet the customers’ wants and needs before launching projects.
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